Premier Subaru Donates to Camp Rising Sun

Premier Subaru Presents a Check For $53,552 to Camp Rising Sun for the
2017 “Share The Love” Campaign, resulting in a total of more than $200,000
over the last 4 years.
Robert J. Alvine, President, Premier Subaru, presented Shaun Heffernan, Director, Camp
Rising Sun, with a check for $53,552 this morning in the dealership’s showroom in Branford.
The donation represented the proceeds from the seventh annual “Share the Love” event, in
which anyone that purchased or leased a new Subaru could make a $250 donation to one of
four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of
America, the National Park Foundation – or a fifth local charity for their customers to support.

Robert J. Alvine, President, Premier Subaru, presented Shaun Heffernan, Director, Camp Rising Sun, with a
check for $53,552 this morning in the dealership’s showroom in Branford. The donation represented the
proceeds from the seventh annual “Share the Love” event, in which anyone that purchased or leased a new
Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation,
Meals on Wheels Association of America, the National Park Foundation – or a fifth local charity for their
customers to support. Premier Subaru selected Camp Rising Sun as their “hometown charity” for the 2017
campaign for the fourth year in a row. Total contributions from Premier Subaru to Camp Rising Sun exceed
$200,000 over the last four years.
“Thanks to Bob Alvine and the entire Premier Subaru Team, we will be able to provide an awesome summer
camp experience to even more kids with cancer,” said Mr. Heffernan. “Being a small volunteer organization
without a national sponsor, fundraising is always a challenge. Bob and his team’s hard work will help put
smiles on the faces of our campers this summer.”
“I am honored to participate with such an organization. An organization that brings smiles to brave children and
their families,” remarked Mr. Alvine. “We are duly proud to have raised this money and deeply thank our
customers and employees.”
“Share the Love” ran from November 16, 2017 to Jan. 2, 2018 and was expected to donate up to $25 million
over the course of the campaign nationwide. In the last ten years, Subaru of America has donated over $115
million to different charities. In 2013, Subaru of America gave retailers the option to add a local charity.
Premier Subaru has built upon that, being, one of the very few in the country that also matches the dollars
raised through Subaru of America.
Camp Rising Sun was designed to provide a safe nurturing environment to children ages 5 through 17 who have
been diagnosed with cancer. Camp Week takes place at Camp Jewell YMCA in Colebrook, CT. A number of
“Senior Campers” have become “Leaders in Training” to help with the younger campers and plan activities.
Camp Rising Sun has been around since 1983 and has grown to over 100 campers! The dollars provided by
Premier Subaru, under the most recent Share the Love program, will support more than 40 campers this year.
Premier Subaru is located at 150 North Main Street, Branford, CT 06405, right on Route 1, easy access off of
Exit 54 off I-95. Premier Subaru is a Subaru Stellar Care Performer 10 years running, plus they have been A+
rated with the Better Business Bureau since 2001. Premier has also been involved in a number of philanthropic
organizations including The Branford Jazz on the Green series, Toys for Tots, Jane Doe No More, and the

Premier Subaru is open Monday through Thursday from 9 a.m. to 8 p.m., Friday
from 9 a.m. to 6 p.m., Saturday from 9 a.m. to 5 p.m. and Sunday from 11 a.m. to 4 p.m. For more information
about Premier Subaru, you can visit us online or call directly at 1(800) 411-4551.