Hyundai is finally ready to break off its luxury models into a separate division. To be known as the Genesis division, each model will carry a distinct alphanumeric name. Initially there will be six vehicles in the pipeline. Although currently there are no plans to sell through separate dealership channels (a la Toyota/Lexus, Nissan/Infiniti, Honda/Acura), a more formal decision is to be made in the future.
Hyundai’s new Genesis brand set to challenge Germany’s elite
by Auto Intelligence | Nov 27, 2015