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AoA’s director Filip Brabec said that Audi is at least considering making changes, including some type of different dealership experience and perhaps a new type of test drive. “The traditional automotive approach is not necessarily working,” he said. “A lot of it has to do with the complexity of the product and the complexity of the offer and it’s difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future.”