Nissan has announced that it will offer a five-year/100,000-mile, bumper-to-bumper warranty on the 2017 Titan pickup truck.
The longer warranty on all of the the 2017 Titan lineup will be one of the longest available on any pickup truck available in the US market.
“This is a breakthrough message for us about why they should consider a Titan,” said Phil O’Connor, who is Nissan’s director and chief marketing manager for trucks. “This makes a statement about our confidence in the truck.”
“We know that full-size pickup truck owners have longstanding relationships with other powerful brands,” O’Connor said. “We know that trust is really important to a truck buyer, and that we have to build trust with them. It’s very hard for a manufacturer in any segment to convince a customer of quality and get the customer to trust their brand.
“But we have a product we believe in, and the best way to prove that is to put your money where your mouth is, and that’s what we’re doing,” he said.
The Nissan Titan is available in Rhode Island and Southeastern Mass at Anchor Nissan on route 146 in North Smithfield Rhode Island.